Striking it rich

Here’s what I mean: In 1960, two businessmen bought the rights to the Dallas Cowboys franchise for $600,000. Today, Forbes ranked the Dallas Cowboys as the most valuable NFL franchise, with annual revenue totaling more than $1.1 billion. In total, the NFL generated revenue of more than $17.19 billion last year.

There are many reasons behind the NFL’s huge market share. One of the biggest reasons has been the way the league gives fans what they want. They are masters in storytelling.